Tuesday, March 2, 2010

If You Can't Beat Them...Choke Them

Along with Arms manufacturers and Dictators in third world countries, cigarette companies have long been on my long list of people who I wonder, "How the hell do they sleep at night".

It seems denied the wholesale advertising, and even the public shunning of cigarettes in the West, the marketing boys have moved on to new more lucrative pastures and the mass markets in the far East.

It is pretty common to seen uniform ad placement on participants in most sports and public events here, but it might come as a bit of a shock to see a group of kids walking to school with advertisements all over their uniforms.

In KunMing Province, China, that is exactly what you are likely to see, as around 525 students have been issued sharp new orange uniforms covered in advertisements



Students in Asia are required to wear school uniforms and it was obviously an opportunity companies like Vodafone, Shell, Ferrari, and cigarette company Marlboro, just couldn't pass on.

The parents were shocked to see that their children now looked like they were part of a Motor racing pit crew, but in China there is little the parents can say or do about the situation.



As a logo designer myself... I have to be aware that even I have played my part in the past, to promote all sort of carcinogenic products (and you'll note that I use the phrase 'in the past') and while I know that China itself is doing its bit to choke the world with coal fired powerstations, in a bid to catch the rest of the world up industrially, I still feel its a great shame when a relatively clean living, healthy eating, fit nation (sure, oppressed internally nation too) like China is polluted through their kids with our toxic trash in return.

Sir D (who drinks a beer to help him sleep at night) of O

3 comments:

Sir Hook of Warrick aka "David K Wells" said...

You have a far to romantic view of the Chinese people. Only the leaders eat well and take care of their health. Call it empire, communism, capitalism...whatever...the names may change but the players stay the same.

Hell, China is more Capitalist than the US and UK combined!

I have a friend who travels there monthly to sell coal machinery to the mines. There are no safety rules, where literally thousands die in the mines monthly. After his sales pitch he has to figure out how to gracefully pass on being offered his pick of 12 and 13 year old girls to have sex with.

Another friend ran a Catholic orphanage for five years before she finally burnt out fighting the government and families from killing girls and selling their kids into slavery for a buck.

I say they can keep their lack of moral judgement and we'll keep taking their money. At the end of the day, who's the biggest loser?

Yes, I've been guilty of pushing my fair share of crap on the public when I was more into retail advertising. That is one of the reasons I changed my focus to healthcare, where I feel better at night "thinking" I'm helping people.

Actually, I help "non-profit" organizations become more profitable than I can ever imagine. Who's fooling who?

Face it, if you make your living in marketing and advertising, you just have to learn to sleep the best you can.

Now, what private schools can I sell this new logo uniform concept too?!

Sir Hook Just Keeping It Honest...or Dishonest...Which Ever You Choose of Warrick

Anonymous said...

Two Wrongs don't make a right.

Or should that be wongs.


Sir D

Blogger said...

Are you paying over $5 / pack of cigs? I buy my cigs from Duty Free Depot and this saves me over 70%.