It seems denied the wholesale advertising, and even the public shunning of cigarettes in the West, the marketing boys have moved on to new more lucrative pastures and the mass markets in the far East.
It is pretty common to seen uniform ad placement on participants in most sports and public events here, but it might come as a bit of a shock to see a group of kids walking to school with advertisements all over their uniforms.
In KunMing Province, China, that is exactly what you are likely to see, as around 525 students have been issued sharp new orange uniforms covered in advertisements
Students in Asia are required to wear school uniforms and it was obviously an opportunity companies like Vodafone, Shell, Ferrari, and cigarette company Marlboro, just couldn't pass on.
The parents were shocked to see that their children now looked like they were part of a Motor racing pit crew, but in China there is little the parents can say or do about the situation.