ABC's Russell Goldman reports today, "For those times a Slurpee and Slim Jim just won't take the edge off, 7-Eleven customers will soon be able to partake of more adult offerings when the convenience store chain begins selling Game Day, a budget private-label beer."
Yes, it seems that 7-Eleven has launched its Own, Private-Label Beer: Game Day!
Sold in Lite and (the higher-alcohol-content) Ice varieties, Game Day will be sold in both 12 and 24 oz. cans and retail for $6.99 to $8.99 for a 12-pack, and $1.49 and $1.89 for a single.
Cans of Game Day Ice and Game Day Light, two new beers offered by 7-Eleven, are shown in a cooler Monday, April 19, 2010, at a 7-Eleven store in Kent, Wash. 7-Eleven, home of countless beer runs, is getting into the business itself with Game Day, a store-brand lager. (Ted S. Warren/AP Photo)
"American beer drinkers are seeking great-tasting beer at an affordable price," said Dan Skinner, 7-Eleven's category manager for alcohol beverages in a statement. "Even more so in this tough economy, they're looking for value and ways to make their dollar go further. Game Day satisfied two of a beer drinker's interests by offering a premium lager beer at a below-premium price."
Hmmmm? Wonder what the definition os "premium lager" is?
Sir Bowie of Greenbriar