As a marketing and advertising professional I have to admit that Burger King is putting "The King" in places no other fast food chain has gone before. It's not making me want to eat there as much as keeping me entertained. Therefore, is it really working for them? We'll I'm sharing this with you for one. I also realize that I'm not necessarily high on their target demographic list (young male), but I fit perfectly into the psychographic target (found of the unusual and anything that will get me laid).
"Flame", a new men's body spray produced by Burger King is just such an example of the above. On sale online at firemeetsdesire.com, Flame promises to "beef up your mojo this holiday season" with what the company describes as "the scent of seduction with a hint of flame-broiled meat." Fire meets desire launches with seductive music and voice overs like Barry White. You click on the spray to change scenes as it spews it's unique scent in your face.
About all I can add is that it's good to be the King, or a Knight who wants to smell like flame-broiled meat while his Lady moans, "Where's the beef?!"
Sir Hook the Whooper of Warrick